With a new organisational structure, the Demeter pioneer remains in the family
Even having been rebranded to become a joint-stock company in December 2018, Holle remains a family-run business – this was a central concern for the two managing partners, Peter Kropf and Udo Fischer. In 1999, they founded the company Holle baby food GmbH, the core of which dates back to the brand Holle, which has existed since 1933. New to the group of shareholders is Anne Mutter, who has chaired the Holle management board since 2013 and will continue to do so as CEO.
In order to meet the challenges of the extremely dynamic organic market and to continue to successfully develop the business, the structure of individual areas of the company has been adjusted and the management board has been expanded:
Peter Kropf moves from operational management and will now act as chairman of the Holle board of directors. The management of Holle baby food AG is split between Anne Mutter (CEO) and Udo Fischer (Business Development division), as well as new arrivals Angelo Ferrara (Market division) and David Knipper (Products division). Angelo Ferrara was previously the company’s long-standing sales manager for international and Switzerland; David Knipper has worked as sales manager for Germany and Austria at Holle for five years.
Whether tasty vegetable/cereal sticks, fruit biscuits or light and airy apple & cinnamon rings, our new products mean that children from 3 years can now finally enjoy tasty, child-friendly snacks in the familiar Holle quality. Four fine fruit- or vegetable-flavour recipes are waiting to be discovered.
• All products are designed to meet the dietary requirements of children from 3 years and Demeter or EU organic quality standards.
• These high-quality organic snacks include only small amounts of salt or natural fruit sweeteners.
• They contain no crystal sugar, flavourings or preservatives and are partly gluten-free.
• Ideal as a snack between meals.
The Holle team hopes you and your child will enjoy our new Holle organic snack range for kids.
"Four new diverse recipes expand the Holle Pouchy range in the familiar high Demeter quality:
- Croco Coco - Apple & Mango with Coconut
- Fennel Frog - Pear with Apple & Fennel
- Zebra Beet - Apple & Banana with Beetroot
- Tropic Tiger - Apple with Mango & Passion Fruit
The new child-friendly design, lovingly drawn illustrations and the animal-based imaginary names encourage little ones to try the recipes!
The 100 g pouch, made using a paper compound, has a lower plastic content and contains no aluminium foil. The paper is FSC®-certified and originates from documented sustainable-forestry sources. Comprising 100 % fresh fibres it thus contains no mineral oil products. The material and pouches are manufactured in Europe for short transport routes and low CO2 emissions. "
The Holle team hopes you and your child will enjoy our new Holle Organic Pouches!
Sudan, Khartoum, geographically situated in the north-eastern Africa region with approximately 38 Mio people – a place not to miss!
"In the Arab world, Sudan is well known as the fruit and vegetable garden on the Sub-Sahara (Africa) continent. Sudanese people are seen as a very thankful, friendly and respectful nation with a great understanding when it comes to sustainability and nature."
Mrs. Aziza Boughanmi, Sales Manager Middle East
"A wonderful country and people who are in love with organic - natural food - feels so good to experience this! "Mrs. Aziza visited recently the new sole distributor for Holle baby food products, Adricare Pharma in Sudan
Adricare Pharma and other guest speakers at Holle baby food's "Grand Opening - Product Introduction Event" in Omdurman, Sudan.
Holle's organic baby food products received during an unforgettable and successful event with over 200 guests (pediatricians, pharmacists, midwifes) overwhelming compliments. The high organic quality and Demeter certifications impressed the audience. We are very thankful for Dr. Kerolous (owener of Adricare Pharma) and his team for this very successful event and very happy that our products now are also available in Sudan.